Kathmandu : Nepal Distilleries Pvt. Ltd. (NDPL) marked a significant milestone for Nepali brand building and creativity, securing four major honours at FLAME Awards Asia 2026, including two Gold awards, one Silver and the prestigious South Asia Grand Prix. The awards were presented at the FLAME Awards Asia 2026 ceremony held in New Delhi, recognising outstanding work in experiential marketing, activation, consumer engagement and innovation from across South Asia. The winning work spanned two of NDPL’s key brands, with Outreach Nepal as the creative agency behind the award-winning campaigns.

The four recognitions were:

• Gold – South Asia Emerging Market Campaign: Mero Khukri

• Gold – Last-Mile Innovation, South Asia: Mero Khukri

• South Asia Grand Prix: Nude “Just Be You”

• Silver – Small Budget Campaign,

South Asia: Pokhara Flash Mob At the heart of the success was Mero Khukri, a campaign built on the deep-rooted connection generations of consumers have shared. Mero Khukri, transformed this connection into a powerful expression of ownership and belonging, placing consumers at the heart of the brand story. The campaign earned two Gold awards, recognising both the strength of its consumer insight and its ability to translate a powerful brand idea into meaningful engagement and participation. The biggest recognition of the night came for Nude’s Just Be You campaign, which received the South Asia Grand Prix.

Built around individuality, authenticity and self-expression, Just Be You demonstrated the power of a clear brand belief translated into bold and culturally relevant communication. Adding to the achievement, the Pokhara Flash Mob received Silver in the Small Budget Campaign – South Asia category, demonstrating that significant impact does not always require significant investment. Strong local insight, creativity and smart execution enabled the activation to create an impact far beyond its budget.

While the four awards came from different campaigns and categories, they share one common foundation: a deep understanding of people and culture. The recognition also celebrates the creative partnership between Nepal Distilleries and Outreach Nepal, bringing together brand strategy, consumer insight, creativity and execution to develop work rooted in Nepal while capable of competing on a wider regional stage.

For Nepal Distilleries, the four wins represent more than an awards tally. They reinforce a belief that ideas born in Nepal, inspired by Nepali consumers and executed with creativity and conviction can earn their place among the best work in South Asia. Four awards. Two brands. One significant milestone for Nepali creativity.